Category Archives: Political Communications

Including communication & marketing strategy.

but why did so many not bother to vote?

Yes for ChildrenOnly 30% voted, although the referendum on chidren’s rights was passed, what does the low turn-out tell us.  Were people happy with the referendum and not too worried that it wouldn’t pass.  Or is there a disconnect between the NGO/political consensus and real Ireland?

There was a substantial number of voters who were very unhappy with the change, not trusting establishment Ireland on the issue – and the Yes campaign failed to engage properly with these fears.

But when we canvassed we found many people were not too exercised about the subject, and were happy to have it included in the constitution, so perhaps they just stayed at home.  In the end the Irish people voted 60/40 to change the constitution to recognise the rights of the child, the average percentage result in Irish referenda.

Race of a Lifetime – How Obama won the White House

Anyone with an interest in political campaigning, marketing and communications should read ‘Race of a Lifetime – How Obama won the White House’. Its not another Obama love fest, but an account of both the Republican and Democratic campaigns for the White house. Great stuff.

Written by John Heilmann and Mark Halperin, we learn how McCain’s campaign was shambolic and poorly funded, and although Sarah Palin brought the campaign much needed brio, and a rush of donations. She was ultimately a huge liability.

Obama’s campaign was sharp, focused, skillfully messaged and well organised. Barak Obama was an extremely composed candidate, and as we all know a brilliant orator. However Joe Biden, his Vice President was frustrated by the lack of hard policy to back up the Obama vision.

Hilary Clinton suffered from media adoration/obsession with Obama, and lack of support within the Democratic party who were tired of the Clintons and also believed she could not win. The Clinton campaign also suffered from poor organisation from the start.

Read a review published in The Guardian last January.