Race of a Lifetime – How Obama won the White House

Anyone with an interest in political campaigning, marketing and communications should read ‘Race of a Lifetime – How Obama won the White House’. Its not another Obama love fest, but an account of both the Republican and Democratic campaigns for the White house. Great stuff.

Written by John Heilmann and Mark Halperin, we learn how McCain’s campaign was shambolic and poorly funded, and although Sarah Palin brought the campaign much needed brio, and a rush of donations. She was ultimately a huge liability.

Obama’s campaign was sharp, focused, skillfully messaged and well organised. Barak Obama was an extremely composed candidate, and as we all know a brilliant orator. However Joe Biden, his Vice President was frustrated by the lack of hard policy to back up the Obama vision.

Hilary Clinton suffered from media adoration/obsession with Obama, and lack of support within the Democratic party who were tired of the Clintons and also believed she could not win. The Clinton campaign also suffered from poor organisation from the start.

Read a review published in The Guardian last January.


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